Social media monitoring in the era of coronavirus

The Covid-19 situation has without doubt heightened the awareness that businesses have of their reputation. Frequently making decisions that could affect customer, shareholder and sector perception, they need to rely on the highest quality data inputs to stay ahead of a constantly-evolving landscape.

Social360 brings you an in-depth White Paper exploring the evolution, benefits and range of corporate social media monitoring solutions with input from some leading UK and European communications directors and consultants.

Giving you relevant examples of online conversation during the pandemic, we highlight potential areas where robust social listening can inform and shape your crisis communications strategy.

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