Case Study: Extinction Rebellion’s ‘The Big One’

25 Apr 2023
   —  by Declan Short

Extinction Rebellion’s ‘The Big One’ campaign was held this weekend.

A four-day action on Westminster and the Houses of Parliament, the event was launched to raise awareness about climate change and biodiversity loss from the 20 – 24 April. As a result, businesses, influencers, and public figures generated increased online discussion and attention as part of the social media conversation.

Social360 actively monitored this event, tracking keywords and hashtags, and identifying influencers who are generating engagement over the weekend. Take a look at the preview below, and download the case study on Extinction Rebellion’s ‘The Big One’ event in full using the link.

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Declan Short
Senior Analyst and Content & Marketing Manager