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Indepth

Crisis communications and corporate social media monitoring

17 Jul 2018
   —  by Ryszard Bublik

In this in-depth feature, we explore how effective monitoring and analysis of online conversation can give you valuable insight and intelligence during crisis periods.

We examine the relationship between traditional and social media, the role of the online influencer and discuss how a narrative shift during a crisis often plays out in the first instance on social channels.

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Ryszard Bublik

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