Corporate reputations can be made and broken online. Issues emerge and become quickly inflated on social media platforms. Influential individuals, activist groups, brand advocates, transient media platforms and discussion sites all have a bearing on reputational value.
The scale and complexity of these massive, ever-shifting, data sources make them hard to track and understand in a way which can be applied to business decision-makers and those managing corporate reputation.
Social360 combines a clever and pioneering approach to data harvesting with innovative technology and human analysis to deliver accurate and intelligent insight.
We were founded in 2008 by senior communications specialists and since then have helped some of the world’s largest companies, government agencies and communications consultancies understand the online narrative shaping their reputation.
Continually enhanced by over 10 years’ analysis of reputation-specific datasets, including some of the largest crises since social media began, our approach has been used by companies such as BAE Systems, BP, Uber and eBay. Our intelligence has informed everything from government Gold Command Units in humanitarian crises, to leisure brands’ due diligence on influencers.
Social360’s team of analysts sit at the heart of the organisation – a team of talented and experienced communications professionals. Our analysts work closely with clients to ensure the insight they receive is always perfectly aligned to their corporate goals. They know the clients’ brief and parameters and actively track narrative over time, constantly tailoring and refining output.