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Crisis Communications

How can you get clarity in a crisis?

Online noise adds an additional layer of complexity and confusion to a crisis. The speed of interaction, the sheer volume of posts and the chatter disguising relevant content can significantly amplify an already pressured and at times worrying situation. Throw in doubts about the legitimacy of the content and you can be left with a scenario which may feel impossible to navigate.

Social360 has extensive experience dealing with some of the world’s most devastating accidents and disasters, as well as significant exposure to corporate and reputational crises: from cyber and data breaches, to humanitarian crises, to environmental disasters and activist protest.

We work directly with leading communications agencies as well as inhouse communications teams to track the narrative of a crisis.