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News & Views

All the latest news and views from our team

Articles
11 Jul 2023
   — by Frank De Maria

Is Twitter Hanging by a Thread?

Threads, Meta’s latest social platform, has taken the social media world by storm, amassing 100 million users in just over two days, and is emerging as a potential threat to Twitter’s lock on influencers of all shapes and sizes (consumer brand, media, financial, political, social) and eventually for those seeking real-time news and debate, which for […]

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Articles
15 Mar 2023
   — by Declan Short

Lineker Ruled Onside: Reputational Damage and the BBC

The backlash following Gary Lineker’s step away from Match of the Day, and his subsequent return, highlights the importance of a consistent and reasonable social media policy for employees, and the reputational damage that can occur without clear insight.

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Articles
30 Jan 2023
   — by Frank De Maria

Will Social Media Strike the Right Balance Between Freedom of Expression and an Audience’s Right to Know

In a controversial move last week, the Facebook and Instagram accounts of former President Donald Trump have been reinstated more than two years after he was banned for inciting violence when his supporters stormed the US Capitol on 6 January 2021. When he was barred, Trump’s account was the most followed on Facebook. The decision will allow him to […]

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Articles
23 Jan 2023
   — by Frank De Maria

In a polarized world business is the only institution viewed as trustworthy

Every year since 2000, venerable Public Relations outfit Edelman releases the Edelman Trust Barometer to coincide with the World Economic Forum in Davos, Switzerland. This year is no exception. Their findings for 2023 reveal that society believes that business is the “only institution seen as competent and ethical.” The Barometer delivers a raft of statistics that […]

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Articles
18 Jan 2023
   — by Frank De Maria

Artificial Influencers and their Impact on the News

The rise of the virtual (or artificial) influencer is a trend that will take the often-manipulative effects of social media to another level. Artificial influencers are computer-generated characters designed to mimic real people and interact on social media platforms. These digital personas are typically depicted as attractive, confident, and relatable to your personality, background, and […]

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Articles
14 Nov 2022
   — by Ryszard Bublik

Twitter vs. Mastodon

Since Elon Musk completed his $44 billion acquisition of Twitter last month, he has failed to ease concerns that the platform will be overrun by misinformation and hate speech. Add to that mass redundancy, including many senior managers, a backlash against the fee for ‘blue tick’ verification, and reports of Musk considering putting all of […]

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Johnny Depp
Articles
15 Jun 2022
   — by Frank De Maria

Johnny Depp and Reputation Damage – Can His Brand be Saved?

H&M, Mont Blanc, Tom Ford, Asahi, Dior are just some of the most prominent brand endorsements for Johnny Depp, in addition to his lucrative movie career.Depp’s viability as an actor and brand was the topic of his defamation case against ex-wife Amber Heard.  As I’m sure you’re all aware by now, Depp successfully sued Heard over a 2018 Washington Post op-ed in […]

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Indepth
24 Feb 2021
   — by Tom Randell

Results Day – how to listen over the noise

Conversation around financial results is fast-moving, multi-layered and unpredictable, putting pressure on already stretched in-house communications and IR teams. Find out how we can help take the load at times of stress around big announcements.

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Articles
26 Jan 2021
   — by Jenny Staveley

Gone, and soon to be forgotten?

After the bluster, rhetoric and damage of the Trump presidency, Joe Biden’s approach to social media takes a much lower-key and unifying approach. And Social360 data proves the tides are turning and Biden’s profile is already outranking the former President.

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Articles
30 Jun 2020
   — by Helen Jones

#StopHateForProfit and ESG – a perfect storm for Facebook

The social media giant is being targeted by the #StopHateForProfit campaign because of its inaction in tackling hate speech, but the longer-term effects of the advertising boycott could hit Facebook harder than originally planned.

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Articles
18 Mar 2020
   — by Ryszard Bublik

Managing corporate reputation during the Coronavirus pandemic

We’ve had a number of enquiries from our customers to provide monitoring solutions specifically looking at the impact of the Coronavirus on their businesses and sectors. We would like to share the ways we are helping them to make informed decisions about their response to the crisis.

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Articles
22 Oct 2019
   — by Helen Jones

You’ve been framed! (Or have you?)

With the Brexit debate rumbling on, we take a look at the PR media manipulation techniques providing ongoing distraction from the underlying events taking place.

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Articles
08 Nov 2018
   — by Giles Brown

US mid-terms: judgement day for social networks

The US mid-terms marked a defining moment for the embattled social networks in their quest to get rid of fake political sources attempting voter influence. But it looks like they still have work to do.

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Articles
03 Jul 2018
   — by Cristina Motta

Who’s afraid of the big bad activist?

The digital landscape adds immediacy and reach to campaigners and activists. Consumers easily group together and make noise, using social platforms to mobilise and target.

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Articles
22 Jun 2018
   — by Francesco Beccio

Social media at the World Cup: moving the goalposts?

I love football. I love the World Cup. The world’s most brilliant footballers taking centre stage for their country. Weeks of football on the television. It doesn’t even matter if your team isn’t there.

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Articles
06 Jun 2018
   — by Su Lwin

Social media skeletons in the closet

Social media can be lauded as a platform on which individuals exercise their right to freedom of speech, while simultaneously and conversely, holding users accountable for the repercussions of their posts.

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Articles
31 May 2018
   — by Oliver Collard

Alternative media: fake news or fresh opinion?

Around this time last year, alternative media outlet The London Economic published what was to be the most widely viewed online article of the General Election. Ever heard of them? Me neither.

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Articles
01 May 2018
   — by Ryszard Bublik

Dispelling mistrust, misinformation and misunderstanding

Today’s backdrop of misinformation and lack of trust in social data, along with an ever increasing amount of online activity makes the need to capture, understand and monitor an essential part of any communications strategy.

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