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19 Nov 2021
— by Jamie Laws
Plastic pollution is firmly back in the news and companies need to take urgent notice of the noise surrounding their actions.
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Our analysis of ESG Reputation and Risk explores how you can measure the gap between ESG perception and reality.
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Endorsements from high-profile football players are increasingly being tied in with social issues and running the risk of catching sponsors on the back foot.
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We analyse whether Goldman Sachs and JP Morgan’s tough stance on returning to work is out of kilter with the current expectation for flexible working and whether this is a risk to their reputation and the mental health of their employees.
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Conversation around financial results is fast-moving, multi-layered and unpredictable, putting pressure on already stretched in-house communications and IR teams. Find out how we can help take the load at times of stress around big announcements.
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Social listening can ring a warning bell for companies and investors – but you need to analyse the conversation and not just the data.
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After the bluster, rhetoric and damage of the Trump presidency, Joe Biden’s approach to social media takes a much lower-key and unifying approach. And Social360 data proves the tides are turning and Biden’s profile is already outranking the former President.
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Did the security services in Washington DC miss a trick on Jan 6 when Trump supporters stormed the Capitol? Their plans were all over social media months before, so why wasn’t the city better prepared?
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As the year draws to a close, we take a look at the reputational heroes and villains of 2020.
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Campaigners are encouraging consumers to turn their back on fashion fashion and overconsumption, using social media platforms to promote alternative ideals. Will #BuyNothingDay become the new #BlackFriday?
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The social media giant is being targeted by the #StopHateForProfit campaign because of its inaction in tackling hate speech, but the longer-term effects of the advertising boycott could hit Facebook harder than originally planned.
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Our in-depth feature explores the necessity for companies to stay ahead of information that could damage their reputation during the coronavirus crisis.
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We’ve had a number of enquiries from our customers to provide monitoring solutions specifically looking at the impact of the Coronavirus on their businesses and sectors. We would like to share the ways we are helping them to make informed decisions about their response to the crisis.
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Spreading almost as quickly as the recent fires in Australia was an abundance of false information and fake news, often perpetuated at the highest levels of government.
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With the Brexit debate rumbling on, we take a look at the PR media manipulation techniques providing ongoing distraction from the underlying events taking place.
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Social media is helping to reinforce the climate crisis narrative, shaping the language of activism and putting pressure on global corporations.
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In a climate of polarised political opinion, we ask if Twitter is discharging its duties as an enabler of discussion and doing enough to sanction threat and intimidation.
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The #MeToo movement went global in 2018, with Indian activists leading the way.
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The US mid-terms marked a defining moment for the embattled social networks in their quest to get rid of fake political sources attempting voter influence. But it looks like they still have work to do.
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As TV personality and prolific tweeter Piers Morgan launches a tirade against 007’s Daniel Craig for wearing a baby sling, we examine the former editor’s appeal and controversial nature.
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As Facebook announces that it is building a “war room” as part of its fight against election interference, we ask if their efforts are genuine or another gimmick to win back users?
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Nike’s recent campaign has certainly ignited global discussion, with social media as ever leading the charge.
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In this in-depth feature, we explore how effective monitoring and analysis of online conversation can give you valuable insight and intelligence during crisis periods.
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The digital landscape adds immediacy and reach to campaigners and activists. Consumers easily group together and make noise, using social platforms to mobilise and target.
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I love football. I love the World Cup. The world’s most brilliant footballers taking centre stage for their country. Weeks of football on the television. It doesn’t even matter if your team isn’t there.
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Social media can be lauded as a platform on which individuals exercise their right to freedom of speech, while simultaneously and conversely, holding users accountable for the repercussions of their posts.
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Around this time last year, alternative media outlet The London Economic published what was to be the most widely viewed online article of the General Election. Ever heard of them? Me neither.
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International charity ONE has been making headlines over the past week. Global media such as the BBC and CNN have reported that over 150 well-known celebrities and thought leaders are supporting and signing its pledge on gender inequality.
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On 25 May, Ireland will vote in what must be one of the most polarising popular votes seen globally in recent years – the relaxation of the country’s abortion laws, known as the eighth amendment. Right now, there is no predicting which course the vote will take.
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Today’s backdrop of misinformation and lack of trust in social data, along with an ever increasing amount of online activity makes the need to capture, understand and monitor an essential part of any communications strategy.
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