Silicon Valley Bank’s collapse emphasises the significance of social media due diligence, where online rumours, uncertainty and chatter can quickly lead to ruin.
Read more
With news commoditized, obsessional analysis of the detail is what now differentiates.
Read more
The backlash following Gary Lineker’s step away from Match of the Day, and his subsequent return, highlights the importance of a consistent and reasonable social media policy for employees, and the reputational damage that can occur without clear insight.
Read more
In a controversial move last week, the Facebook and Instagram accounts of former President Donald Trump have been reinstated more than two years after he was banned for inciting violence when his supporters stormed the US Capitol on 6 January 2021. When he was barred, Trump’s account was the most followed on Facebook. The decision will allow him to […]
Read more
Every year since 2000, venerable Public Relations outfit Edelman releases the Edelman Trust Barometer to coincide with the World Economic Forum in Davos, Switzerland. This year is no exception. Their findings for 2023 reveal that society believes that business is the “only institution seen as competent and ethical.” The Barometer delivers a raft of statistics that […]
Read more
The rise of the virtual (or artificial) influencer is a trend that will take the often-manipulative effects of social media to another level. Artificial influencers are computer-generated characters designed to mimic real people and interact on social media platforms. These digital personas are typically depicted as attractive, confident, and relatable to your personality, background, and […]
Read more
Since Elon Musk completed his $44 billion acquisition of Twitter last month, he has failed to ease concerns that the platform will be overrun by misinformation and hate speech. Add to that mass redundancy, including many senior managers, a backlash against the fee for ‘blue tick’ verification, and reports of Musk considering putting all of […]
Read more
H&M, Mont Blanc, Tom Ford, Asahi, Dior are just some of the most prominent brand endorsements for Johnny Depp, in addition to his lucrative movie career.Depp’s viability as an actor and brand was the topic of his defamation case against ex-wife Amber Heard. As I’m sure you’re all aware by now, Depp successfully sued Heard over a 2018 Washington Post op-ed in […]
Read more
Plastic pollution is firmly back in the news and companies need to take urgent notice of the noise surrounding their actions.
Read more
Our analysis of ESG Reputation and Risk explores how you can measure the gap between ESG perception and reality.
Read more
Endorsements from high-profile football players are increasingly being tied in with social issues and running the risk of catching sponsors on the back foot.
Read more
We analyse whether Goldman Sachs and JP Morgan’s tough stance on returning to work is out of kilter with the current expectation for flexible working and whether this is a risk to their reputation and the mental health of their employees.
Read moreFind out more about our results monitoring service
Read more
Conversation around financial results is fast-moving, multi-layered and unpredictable, putting pressure on already stretched in-house communications and IR teams. Find out how we can help take the load at times of stress around big announcements.
Read more
Social listening can ring a warning bell for companies and investors – but you need to analyse the conversation and not just the data.
Read more
After the bluster, rhetoric and damage of the Trump presidency, Joe Biden’s approach to social media takes a much lower-key and unifying approach. And Social360 data proves the tides are turning and Biden’s profile is already outranking the former President.
Read more
Did the security services in Washington DC miss a trick on Jan 6 when Trump supporters stormed the Capitol? Their plans were all over social media months before, so why wasn’t the city better prepared?
Read more
As the year draws to a close, we take a look at the reputational heroes and villains of 2020.
Read more
Campaigners are encouraging consumers to turn their back on fashion fashion and overconsumption, using social media platforms to promote alternative ideals. Will #BuyNothingDay become the new #BlackFriday?
Read more
The social media giant is being targeted by the #StopHateForProfit campaign because of its inaction in tackling hate speech, but the longer-term effects of the advertising boycott could hit Facebook harder than originally planned.
Read more
Our in-depth feature explores the necessity for companies to stay ahead of information that could damage their reputation during the coronavirus crisis.
Read more
We’ve had a number of enquiries from our customers to provide monitoring solutions specifically looking at the impact of the Coronavirus on their businesses and sectors. We would like to share the ways we are helping them to make informed decisions about their response to the crisis.
Read more
Spreading almost as quickly as the recent fires in Australia was an abundance of false information and fake news, often perpetuated at the highest levels of government.
Read more
With the Brexit debate rumbling on, we take a look at the PR media manipulation techniques providing ongoing distraction from the underlying events taking place.
Read more
Social media is helping to reinforce the climate crisis narrative, shaping the language of activism and putting pressure on global corporations.
Read more
In a climate of polarised political opinion, we ask if Twitter is discharging its duties as an enabler of discussion and doing enough to sanction threat and intimidation.
Read more
The US mid-terms marked a defining moment for the embattled social networks in their quest to get rid of fake political sources attempting voter influence. But it looks like they still have work to do.
Read more
As TV personality and prolific tweeter Piers Morgan launches a tirade against 007’s Daniel Craig for wearing a baby sling, we examine the former editor’s appeal and controversial nature.
Read more
As Facebook announces that it is building a “war room” as part of its fight against election interference, we ask if their efforts are genuine or another gimmick to win back users?
Read more
Nike’s recent campaign has certainly ignited global discussion, with social media as ever leading the charge.
Read more
In this in-depth feature, we explore how effective monitoring and analysis of online conversation can give you valuable insight and intelligence during crisis periods.
Read more
The digital landscape adds immediacy and reach to campaigners and activists. Consumers easily group together and make noise, using social platforms to mobilise and target.
Read more
I love football. I love the World Cup. The world’s most brilliant footballers taking centre stage for their country. Weeks of football on the television. It doesn’t even matter if your team isn’t there.
Read more
Social media can be lauded as a platform on which individuals exercise their right to freedom of speech, while simultaneously and conversely, holding users accountable for the repercussions of their posts.
Read more
Around this time last year, alternative media outlet The London Economic published what was to be the most widely viewed online article of the General Election. Ever heard of them? Me neither.
Read more
International charity ONE has been making headlines over the past week. Global media such as the BBC and CNN have reported that over 150 well-known celebrities and thought leaders are supporting and signing its pledge on gender inequality.
Read more
On 25 May, Ireland will vote in what must be one of the most polarising popular votes seen globally in recent years – the relaxation of the country’s abortion laws, known as the eighth amendment. Right now, there is no predicting which course the vote will take.
Read more
Today’s backdrop of misinformation and lack of trust in social data, along with an ever increasing amount of online activity makes the need to capture, understand and monitor an essential part of any communications strategy.
Read more
Get all the latest Social360 news and views straight to your inbox.
Fields marked * are mandatory
ESG 
Social Due Diligence 
Reputational Analysis 
Crisis Communications 
Reports 
Alerts 
Data 
Analysis